Be Pure.
building a world that is pure at heart, mind and soul.
Everyday-use items with unique properties, made from natural, biodegradable, plastic-free materials.
Keep plastic out of your body
Researchers have found microplastics in human blood and in every organ
innovative design & soft touch
Ergonomic water drop shape perfectly fits in the hand, while the pointy edge is designed to clean hard-to-reach corners of glasses and bowls. The sponge tackles the toughest jobs, yet it is gentle enough not to scratch the dishes and the non-stick layer of the pans and pots.
looks beautiful in the kitchen
innovative design & soft touch
Ergonomic water drop shape perfectly fits in the hand, while the pointy edge is designed to clean hard-to-reach corners of glasses and bowls. The sponge tackles the toughest jobs, yet it is gentle enough not to scratch the dishes and the non-stick layer of the pans and pots.
looks beautiful in the kitchen
innovative design & soft touch
Ergonomic water drop shape perfectly fits in the hand, while the pointy edge is designed to clean hard-to-reach corners of glasses and bowls. The sponge tackles the toughest jobs, yet it is gentle enough not to scratch the dishes and the non-stick layer of the pans and pots.
looks beautiful in the kitchen
It all began with a woman who started cleaning beaches from plastic trash, changed her lifestyle to plastic free, and designed zero-plastic products
